My name is Katie Mone. I work at SCS Direct in Shelton, CT. In my role as a Digital Marketing Specialist, I manage digital advertising campaigns for the company’s products on online marketplaces, including Amazon, Walmart, Target, Shein, and Temu. My team and I work directly with our Brand Management, Creative, and Omnichannel teams to ensure our product listings are optimized across all platforms to generate as many sales as possible.
I also craft valuable social media ad content for the in-house brands of SCS Direct on TikTok, Facebook, and Instagram. As a result of our work, customers shop more often and interact with our brands.
I never knew exactly what I wanted to be when I grew up. But I always had a bit of a creative side and had a passion for social media. As I learned more about the digital media world throughout my college career, I couldn’t help but want to pursue it in the future. Now, being able to work in that area and getting a taste of both the creative and analytical sides of marketing, I feel that I have finally found my place. And the work I’ve completed in the Interactive Media & Communications program coincides with my professional interests. I look forward to continuing to expand my experiences and build this portfolio!
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