Author: katiem0718@gmail.com

Social media has become a powerful tool for activism, allowing individuals and groups to connect and mobilize in ways that were previously impossible. The potential impact of social media on social justice and global/political movements has been demonstrated by events such as the Arab Spring, Black Lives Matter, #MeToo, and many others. The Arab Spring,… Continue reading Social Media in “Righting the Wrongs”

“Stickiness” refers to the ability of a social media platform to keep users engaged and coming back for more. Social media platforms that are “sticky” are able to retain users for long periods, often through the use of addictive features like notifications, likes, and comments. One way to use stickiness to promote “good” or a… Continue reading “Stickiness” in Social Media

Kony 2012. Some of us may be too young to remember, while others may remember it well. This campaign was created to raise awareness about a serious issue taking place in another country. It all began with a video and, with the help of social media, it was able to become something even bigger and… Continue reading Kony 2012: The Impact of Social Media on Social Change

Social media is a constant factor in our society and in many of our daily lives. For personal and professional use alike, it remains an actively prominent tool for the general public. But are there functions beyond these that social media can be used for? Social Media Activism activism (noun) – the policy or action… Continue reading Social Media Activism: The Basics

I believe social media has many advantages as well as disadvantages. While it was originally created for positive reasons, it has also become a negative environment for some. And I could say plenty about that. I could list all of the ways that social media has negatively affected today’s society. But today, I’m going to… Continue reading Social Media for Good

As I have taken a deeper look into content over the last few weeks, I am learning a lot about how to construct an effective content strategy and the importance of creating content that is accessible. It is also imperative to consider ethics and what trustworthy content can do for a brand’s image. Understanding what… Continue reading The Importance of Ethical Content

Stepping Further into Content In my previous blog entry, I talked about my perspective on content, what content is appealing to me, and how to create & maintain good content through the lens of a content strategist. Now that I have given a general overview of what content is to me, I am diving even… Continue reading The Development of Content Strategy

I have previously learned about content creation and the importance of good content and what goes into making it. Now I am looking at content from a professional perspective. I am diving into content strategy this week, and I’m going to start off by asking myself a few questions. What is my content and is… Continue reading What Content Means to Me

As I have dived deep into the abyss that is privacy issues, I have learned a great deal. In my own personal experience, I have not exactly been fond of tech companies having access to my personal data. As a general rule, I feel that information about myself should be kept private and, if anything,… Continue reading Addressing Digital Privacy Concerns

https://www.google.com/maps/d/u/0/edit?mid=1cIGCHbAUp8FyTfapZq2GJ8AIEvHyQBw&usp=sharing Diving into location analytics This week, I explored location analytics as well as social media hyperlink analytics. I began my journey with Google Maps. I became much more familiar with the platform as I created my own map of my hometown. Google Maps allows you to add layers to your maps to create a… Continue reading Location Analytics and Social Media Hyperlink Analytics