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I wrote a sample report to the management team of a hypothetical coffee grounds manufacturer. I posed as the company’s social media manager, proposing my ideas based on research conducted using Google Trends in response to the company’s decision to branch out into neighboring states. — — Hello everyone! My name is Katie Mone. For… Continue reading Using Google Trends for a Business

This week, I have been taking a deeper dive into different features that social media management tools have to offer. More specifically, I have been focusing on keyword analytics. Digital keywords are something I am already extremely familiar with due to my job as a Digital Marketing Assistant. Finding the best keywords to sell our… Continue reading Keyword Analysis

A Guide to Social Media Metrics This week, I am taking a closer look at social media metrics. These are data points that show how well a social media strategy is performing. Social media metrics help us understand everything from how many people see our content to how much money we can earn from social… Continue reading Social Media Metrics

Social media. It is something that the majority of society consumes every day, whether it be firsthand for our own personal use, hearing about it from other people, or other means of communication. If we are not scrolling, we are hearing something about it. It has become a staple in our lives and revolutionized about… Continue reading Understanding Social Media Analytics Simply

Putting everything together to propose to brand After weeks of research and preparation, I created my final pitch project for High Noon Sun Sips. I closely studied the brand’s social media and online presence. I also took a look at other brands that have hit the nail on the head with social media from eye-catching… Continue reading Pitching for Social Media

Paid, organic, can both be successful? Building a brand presence on social media that will last is certainly no cakewalk. Many companies are still trying to figure out how to master it. Creating engaging content that will resonate with an audience and give them a reason to return to your brand is the key to… Continue reading Social Media Advertising

Analyzing the social success of companies Over the course of this past week, I have conducted a lot of research on how companies can effectively utilize social media. Last week, I briefly discussed how important a social media presence is for brands in today’s digital era. With technology constantly developing and trends rapidly changing, it… Continue reading The Importance of Brand Online Presence

The digital impacts of yesterday, today, and tomorrow How social media relates to ME personally I think it’s safe to say I have much personal experience with social media. In my 21 years of life, I have spent around half of it on social media. My first experience with social media was when I was… Continue reading The Significance of Social Media

If you have been following along for the past few weeks, you would know that I am creating a social media campaign: Smile Social. I was so ecstatic going into this project because social media is my strong suit and something that I have always been passionate about. The campaign revolves around mental health and… Continue reading Progressing Through a Social Media Campaign