Skills: Content analysis, website evaluation, concept development, research, professional writing
Software: Google Drive, Microsoft Word, Zoom (for video presentation recording)
I evaluated an app-designing website called SellMyApp. This program focuses on app creation and selling, specifically gaming apps. It offers several templates for app building and it provides opportunities to sell those apps or other existing apps through its program. The company’s concept is strong, but its website does not accurately reflect this. The site comes across as scattered and can confuse visitors about where to start or how to navigate.
To address this, I wrote a content alignment summary based on my findings on SellMyApp from the hypothetical perspective of a marketing professional at the company. I provided goals and objectives and mapped out different audiences and personas that would utilize the website.
I also took a look at some competitors and noted their best practices and strategies that SellMyApp could adopt into their own website. After these assessments, I presented key opportunities that SellMyApp could implement to strengthen their digital presence