Over a seven-week period, I constructed a content creation project geared toward social media users, particularly teenagers and young adults. I created a social media campaign called Smile Social which had a presence on Instagram and TikTok.
The goal was to inspire positivity and to make social media a more uplifting environment rather than a negative one. I posted content for the campaign for 4 consecutive weeks and documented my progress. You may find pieces of the process below!
