Skills: Social media analysis, goal development, strategy development, persona building, research, writing
Software: Google Drive, PowerPoint
I chose to assess the social media presence of a brand and determine how I could enhance and improve it. My brand choice, High Noon Sun Sips, already has a substantial online presence. I examined the current social media situation and what strategies the brand is using that are working in its favor.
Then I presented three S.M.A.R.T. Goals that I believed High Noon should strive for and could reasonably achieve. I also proposed a valuable new addition to the brand’s social strategy that would help increase the brand’s success on social media. I identified the ideal audiences to target, complete with sample user personas. I concluded by providing some key metrics that would be helpful to follow in measuring social media performance with the new strategy.