Skills: Social media analysis, content strategy, concept development, presentation skills, research
Software: PowerPoint, CloudApp
I took on the role of a digital marketing professional at High Noon Sun Sips. High Noon is an alcoholic beverage company that produces vodka & tequila seltzers. This project entailed learning the company’s goals, assessing its current social media situation, crafting SMART goals, and presenting opportunities for growth.
I introduced branding and partnership opportunities for organic content and advertising ideas for paid content. My ideas were for Instagram, Twitter, and TikTok so I determined what strategies would work for each. Then I factored the cost of everything to come to a budget estimate. I provided key metrics that would be involved in analyzing the social media content as well and wrapped the project up by explaining how High Noon would benefit from these changes and stand out from competitors.