{"id":139,"date":"2023-04-25T21:26:41","date_gmt":"2023-04-25T20:26:41","guid":{"rendered":"https:\/\/katiemone.com\/?page_id=139"},"modified":"2023-05-02T01:04:08","modified_gmt":"2023-05-02T00:04:08","slug":"aol-website-redesign","status":"publish","type":"page","link":"https:\/\/katiemone.com\/index.php\/aol-website-redesign\/","title":{"rendered":"AOL Website Redesign"},"content":{"rendered":"\n

back to Web Design<\/a><\/p>\n\n\n

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Skills:<\/strong> Design thinking, user experience research, interview and survey building, usability testing, user persona creation, writing, <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Software:<\/strong> Google Drive, PowerPoint<\/p>\n<\/div>\n<\/div>\n\n\n\n

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I compiled a website redesign report for AOL. I shifted my focus from content to design and usability as I determined the different factors that would be most optimal for AOL’s website. I went through a series of steps to optimize our website choice for the benefit of the user.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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For this task, I assessed AOL as a company along with its current website status. I introduced reasons for redesign complete with user and business requirements that would need to be fulfilled. I conducted a competitive analysis to gauge what strategies AOL\u2019s competitors were incorporating that shaped their success. Then I began looking at the site with user experience in mind. I constructed user personas based on AOL\u2019s primary audience to mimic what a typical user might look like. Then I formulated a sample interview and survey that I would conduct with AOL users to understand their perspectives. I also organized a card-sorting exercise to get user opinions on how they feel the website should be set up. I ended with a usability test to evaluate user performance and navigation on AOL\u2019s current site to understand which area(s) need the most improvement.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/object>AOL Usability Redesign Report<\/a>Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

back to Web Design Skills: Design thinking, user experience research, interview and survey building, usability testing, user persona creation, writing, Software: Google Drive, PowerPoint I compiled a website redesign report for AOL. I shifted my focus from content to design and usability as I determined the different factors that would be most optimal for AOL’s… Continue reading AOL Website Redesign<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/pages\/139"}],"collection":[{"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":7,"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/pages\/139\/revisions"}],"predecessor-version":[{"id":354,"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/pages\/139\/revisions\/354"}],"wp:attachment":[{"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/media?parent=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}