{"id":63,"date":"2023-04-25T21:21:32","date_gmt":"2023-04-25T20:21:32","guid":{"rendered":"https:\/\/katiemone.com\/?page_id=63"},"modified":"2023-04-29T20:11:07","modified_gmt":"2023-04-29T19:11:07","slug":"content-alignment-summary","status":"publish","type":"page","link":"https:\/\/katiemone.com\/index.php\/content-alignment-summary\/","title":{"rendered":"Content Alignment Summary"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><a href=\"https:\/\/katiemone.com\/index.php\/content-strategy\/\" data-type=\"page\" data-id=\"28\">Content Strategy<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/katiemone.com\/wp-content\/uploads\/2023\/04\/portfolio-thumbnails-1500-\u00d7-750-px-3-3-1024x512.png\" alt=\"\" class=\"wp-image-301\" srcset=\"https:\/\/katiemone.com\/wp-content\/uploads\/2023\/04\/portfolio-thumbnails-1500-\u00d7-750-px-3-3-1024x512.png 1024w, https:\/\/katiemone.com\/wp-content\/uploads\/2023\/04\/portfolio-thumbnails-1500-\u00d7-750-px-3-3-300x150.png 300w, https:\/\/katiemone.com\/wp-content\/uploads\/2023\/04\/portfolio-thumbnails-1500-\u00d7-750-px-3-3-768x384.png 768w, https:\/\/katiemone.com\/wp-content\/uploads\/2023\/04\/portfolio-thumbnails-1500-\u00d7-750-px-3-3.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-2\">\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center\"><strong>Skills:<\/strong> Content analysis, website evaluation, concept development, research, professional writing<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-4\">\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center\"><strong>Software: <\/strong>Google Drive, Microsoft Word, Zoom (for video presentation recording)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-6\">\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:100%\">\n<p>I evaluated an app-designing website called <a href=\"https:\/\/www.sellmyapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SellMyApp<\/a>. This program focuses on app creation and selling, specifically gaming apps. It offers several templates for app building and it provides opportunities to sell those apps or other existing apps through its program. The company&#8217;s concept is strong, but its website does not accurately reflect this. The site comes across as scattered and can confuse visitors about where to start or how to navigate.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-8\">\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:100%\">\n<p>To address this, I wrote a content alignment summary based on my findings on SellMyApp from the hypothetical perspective of a marketing professional at the company. I provided goals and objectives and mapped out different audiences and personas that would utilize the website.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-10\">\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:100%\">\n<p>I also took a look at some competitors and noted their best practices and strategies that SellMyApp could adopt into their own website. After these assessments, I presented key opportunities that SellMyApp could implement to strengthen their digital presence<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/katiemone.com\/wp-content\/uploads\/2023\/04\/Mone-Content-Alignment-Summary-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Mone Content Alignment Summary.\"><\/object><a id=\"wp-block-file--media-874be498-6a28-4b6a-8a8b-d47205c3843c\" href=\"https:\/\/katiemone.com\/wp-content\/uploads\/2023\/04\/Mone-Content-Alignment-Summary-1.pdf\">Mone Content Alignment Summary<\/a><a href=\"https:\/\/katiemone.com\/wp-content\/uploads\/2023\/04\/Mone-Content-Alignment-Summary-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-874be498-6a28-4b6a-8a8b-d47205c3843c\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content Strategy Skills: Content analysis, website evaluation, concept development, research, professional writing Software: Google Drive, Microsoft Word, Zoom (for video presentation recording) I evaluated an app-designing website called SellMyApp. This program focuses on app creation and selling, specifically gaming apps. It offers several templates for app building and it provides opportunities to sell those apps&hellip; <a class=\"more-link\" href=\"https:\/\/katiemone.com\/index.php\/content-alignment-summary\/\">Continue reading <span class=\"screen-reader-text\">Content Alignment Summary<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/pages\/63"}],"collection":[{"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":6,"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/pages\/63\/revisions"}],"predecessor-version":[{"id":311,"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/pages\/63\/revisions\/311"}],"wp:attachment":[{"href":"https:\/\/katiemone.com\/index.php\/wp-json\/wp\/v2\/media?parent=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}